Text graphic reading 'Art Direction & Design' in bold beige letters.

GQ AUSTRALIA’S MOTY 2024 VISUAL IDENTITY

Art direction and design for the printed edition of the magazine.

Black and white magazine cover featuring a man holding a young boy, both with their faces close, outdoors against a stone wall. Text overlays include 'GQ,' 'The 2024 Men of the Year Special,' and 'Sam Worthington.'
Magazine covers featuring four individuals, including Emma McKeon, Cooper Koch, Felix Mallard, and Eddie Betts, with their names and the title 'The 2024 Men of the Year Special'.
An open magazine showing a page with the GQ MOTY 2024 cover, featuring black and red text, with a dark abstract background. The left page is blank.
An open magazine featuring a portrait of a man with dark hair and a black blazer on the left page, and an article with a bold headline on the right page. The headline reads: 'You don't need to look overseas for approval.'
Magazine spread featuring a black-and-white photo of Nick Ward sitting on a blue couch, wearing a dark blazer and light shirt, on the right. The left page contains an article with the bold headline 'I just want people to enjoy the music' and black te
Open magazine featuring a black-and-white portrait of a smiling man on the left page and an article titled 'I want to create generational change' on the right page.
Open magazine showing a two-page spread with a quote on the left page stating, "I'm not sad. It's just how the music sounds," and a photo of a man in a black suit and long black coat standing outdoors on the right page.
Open magazine featuring a black and white portrait of a man in a hoodie on the right page and a bold text quote on the left page. The quote reads: 'I love being a dad. I love everything about it.'

Animated social media posts.

Animated digital invite.

BTS video and animated screen assets for the event.

Art direction and design for red carpet and video installations, constructed by Subvrt.

Red carpet with a large display wall covered in multiple logos including GQ, Defender, Michael Hill, Jean Paul Gaultier, Belvedere Vodka, and W Sydney, with shadowy camera crew and industrial interior in the background.
A collection of vintage television screens stacked together, some displaying static or logos, with a large window in the background.
Large digital screen displaying an award for Designer of the Year, awarded to Jeaemy Heashan, at an event with multiple stage lights.

After party photography.

Young man with dark hair, beard, and earrings, wearing a gray checkered blazer with a red lapel pin, white shirt, and black tie, smiling at the camera against a black background.
A romantic moment between a man and a woman at a nighttime event, close-up of hugging and kissing.
Three people having a conversation and smiling at each other in a social setting, possibly a party or nightclub.
Four individuals posing together at a party or nightclub, dressed in fashionable black clothing, with a dark background and red lighting.
A woman with dark hair holding a phone close to a man wearing glasses, a pinstripe suit, and a white ruffled shirt, at an event or social gathering.
Three well-dressed people, two women and a man, posing for a photo at a formal event with a dark background and other attendees in the distance.
A person with short dark hair wearing a black sleeveless top playing an acoustic guitar and singing into a microphone on stage with stage lights and screens in the background.
Group of people dressed stylishly at an event, some smiling and taking photos.
Group of six men at a social event, dressed in stylish clothing, holding drinks, smiling, in a dimly lit room with other people in the background.
A person packing a black box with fries and sandwiches, with the person's hands visible.
Three women at a social event, one eating a snack and holding a napkin, another holding a smartphone, and the third holding a drink with lime and mint, in a dark indoor setting.
Two men standing together at a club or party, the man on the left with platinum blonde hair, wearing a black leather jacket over a striped shirt, holding a drink and smiling, the man on the right with curly hair, wearing a graphic long-sleeve shirt,
Two people standing together at a party, one wearing a striped tank top and the other wearing a black outfit with a white ruffled collar, a white chef's hat, and holding a glass of champagne.
Four people dressed in formal evening wear, standing together at a party or event, smiling at the camera.
A photo booth labeled 'PHOTOS' with three women inside, laughing and taking pictures, with a brick wall background.